No. Auware does not generate marketing copy with AI or large language models at run-time.
All copy for your audience-specific landing pages is created ahead of time, reviewed, and then published directly into your Shopify store. When a visitor clicks through an ad and lands on your page, they see static, pre-approved content. Nothing is being generated on the fly.
There are several reasons we chose this approach, and all of them come down to performance, reliability, and control.
First, AI-generated content is not reliable enough to trust in a live, consumer-facing environment. Large language models are powerful, but they can produce mistakes, awkward phrasing, or off-brand statements. That might be fine when you are brainstorming ideas, but it is not acceptable when you are running paid traffic and every visitor represents an opportunity to convert. By generating copy ahead of time and giving you the chance to review it, Auware ensures that nothing “crazy” ever slips through to your customers.
Second, agencies and brands want control. Marketing teams spend time crafting messaging to match a brand’s tone, voice, and positioning. Even if AI produces decent copy, it often needs human review to make sure it feels authentic. Auware allows you to quickly edit and approve copy before publishing. This gives you confidence that every word on the landing page is intentional and consistent with your client’s brand identity.
Third, performance matters. DTC eCommerce websites live and die on speed. A slow landing page increases bounce rates and wastes ad spend. Generating content at run-time would introduce unnecessary complexity and potential delays. Auware avoids this by publishing pre-generated HTML pages directly into Shopify. When a visitor lands, the page loads instantly, with no behind-the-scenes AI calls slowing it down.
Fourth, there is no real need for run-time AI. The value of Auware lies in creating audience-specific messaging and aligning ads with tailored landing pages. That work happens when you set up a campaign, not when a shopper clicks. Once the landing pages are built and approved, they do not need to change on the fly. What shoppers need is a consistent, trustworthy experience, not unpredictable content.
By keeping AI out of the run-time experience, Auware provides stability and reliability. Agencies can assure clients that their landing pages will always look professional, load quickly, and stay on brand. If you want to use AI during campaign setup to help brainstorm or draft ideas, you can certainly do that, but the content that goes live is always reviewed and locked in.
In short, Auware does not generate marketing copy with AI at run-time. All pages are pre-built, reviewed, and published into Shopify. This protects your brand, ensures high performance, and delivers the reliability agencies need to run successful campaigns.