The Auware Boost number is a way of showing you, in simple terms, the additional revenue generated by using Auware landing pages compared to what your campaigns would have earned without them. Because it is impossible to run the exact same campaign both with and without Auware at the same time, we calculate this number using a controlled baseline.
The baseline we use is the Auware baseline landing page. This page is not audience-specific. It is a well-written, general landing page designed for broad targeting campaigns. Think of situations where you might run a Facebook Advantage+ campaign or another type of broadly targeted ad. Instead of sending visitors to a generic Shopify product detail page, the baseline landing page provides a high-quality, single-destination option. It has all the structural advantages of an Auware landing page - fast load times, clear calls-to-action, and optimized layouts - but the content is written for a general audience rather than for specific segments.
To calculate Auware Boost, we compare performance against this baseline. Here’s how it works:
We measure the baseline conversion rate and average order value (AOV). For each campaign, the baseline landing page is used as the control. We record how it converts and what the average order looks like.
We measure the performance of your audience-specific landing pages. Each segment has its own landing page, tailored to its unique needs and motivations. These typically convert at higher rates because they are more relevant to the audience.
We apply the baseline metrics to the actual traffic received by your campaign. In other words, we ask: if all of this traffic had gone to the baseline page instead of audience-specific pages, what would the revenue have been, given the baseline conversion rate and AOV?
We calculate the difference. The actual revenue from audience-specific pages minus the projected revenue from the baseline equals the Auware Boost number. This shows you the lift that Auware’s audience-aware approach is creating for your campaign.
It is worth noting that our baseline landing page is not weak or poorly optimized. In fact, it is likely to outperform what most marketers would build on their own, and it will almost always beat the performance of a Shopify PDP. That means the “before” picture we use for comparison is already a strong performer. This makes the Auware Boost number conservative, because it is showing the gain over a page that is already significantly better than what most stores use.
The value of this approach is that it gives agencies and brands a reliable way to measure impact. You are not comparing against a hypothetical worst case or a poorly designed control. You are comparing against a fair, strong baseline that represents what your campaign would have looked like if you were not running audience-specific pages. The difference is the measurable advantage that Auware delivers.
In short, the Auware Boost number is the lift in revenue generated by audience-specific landing pages compared to a general, high-quality baseline page. It provides a clear, data-backed view of the incremental value Auware adds to your campaigns.