Yes.
Auware landing pages work seamlessly with email campaigns and are a powerful way to increase performance from your email channel. When setting up a campaign in Auware, you can select Email as a channel. The system then generates a unique landing page URL for each audience variation. You can use one or many of those links depending on how your email is structured.
This means that if you are sending a promotion to your entire list, you can still drive traffic to the landing page that best matches the segment you want to emphasize. For example, if you are promoting a “Back to School” special on your rice cooker, Auware can generate one landing page variation written for budget-conscious families and another for home chefs. In your email platform, you can decide whether to include both links in different email versions or to pick the one that best fits your campaign theme.
Using Auware URLs in email campaigns is straightforward. In your CRM or email platform (such as Klaviyo, HubSpot, or Mailchimp), you simply paste the Auware-generated URL into your buttons, links, or call-to-action banners. From the recipient’s perspective, everything looks and works just like any other email link. The difference is that instead of going to a generic product detail page, they are taken to an audience-aware page that is far more relevant to their interests and motivations.
This alignment can have a significant impact on performance. Email is often one of the highest ROI channels for eCommerce, but too many campaigns still send every click to the same PDP. By pointing subscribers to audience-specific landing pages, you create a smoother flow from subject line to email copy to landing page. That consistency increases trust and makes shoppers more likely to complete a purchase.
The flexibility of Auware also means you do not need to use every variation. If you prefer to keep your email campaigns simple, you can choose one Auware landing page URL that best matches the overall message of your email and ignore the others. Either way, you have options that allow you to make your campaigns more personal without adding complexity.
In short, Auware landing pages are ideal for email campaigns. Select Email as a channel, export your unique URLs, and plug them into your email platform. Every click will land on a page designed to reinforce the message that got the subscriber to open the email in the first place.