Each Auware landing page is published as a unique URL on your Shopify store. That URL is what connects the personalized landing page experience to your marketing campaigns. Once you have created your audiences and campaigns in Auware, you can export all of the URLs you need in a single XLSX file. This export makes it simple to know exactly which link goes with which ad, email, or channel, so you can drop them into your campaigns without guesswork.
In digital marketing, every ad or email needs a destination. When you create a Facebook or Instagram ad, for example, the final step in Ads Manager is to paste in the website URL where clicks will be directed. The same is true in Google Ads, TikTok Ads Manager, or any other platform. Normally, agencies use a generic product detail page as that destination, which means every audience gets sent to the same page. With Auware, you replace that generic PDP link with the unique Auware URL that matches the audience. Suddenly, the ad and the landing page are speaking the same language, which dramatically improves conversion rates.
For example, imagine you are running a Meta campaign for your rice cooker product. You build one ad set targeting budget-conscious shoppers, another targeting gluten-free families, and a third targeting home chefs interested in Asian cuisine. In Auware, each of those audiences already has its own landing page. The export file gives you three distinct URLs. You paste the budget-conscious URL into the budget-conscious ad set, the gluten-free URL into the gluten-free ad set, and the Asian cuisine URL into the Asian cuisine ad set. Each click lands on a page written for that exact group.
The same logic applies to email marketing. If you are sending a promotional email through Klaviyo or another CRM, you can include Auware landing page links in the email body or buttons. A campaign promoting a “Back to School Bundle” might have one email to families with kids and another email to budget-savvy shoppers. Each email can link to its own Auware landing page URL, reinforcing the audience-specific message you crafted. This ensures that the email subject line, the body copy, and the landing page all align for maximum impact.
Agencies can also use these URLs across other channels. Running a Google Ads campaign for high-intent shoppers? Use the Auware URL designed for that audience. Testing TikTok video ads? Drop the audience-specific link into the call-to-action button. Even affiliate or influencer campaigns can benefit by directing traffic to tailored Auware pages that match the angle of the promotion.
What makes this process so effective is that it fits seamlessly into workflows agencies already know. You are not changing how you build ads, set up campaigns, or send emails. You are simply replacing generic links with audience-specific links. Auware does the heavy lifting of creating the pages and organizing the URLs, while you continue to do what you do best: run great digital marketing campaigns.
In short, you use Auware landing pages by taking the unique URLs we provide and placing them into your ads, emails, and other campaign assets. This alignment ensures that every click leads to a page designed for that specific audience, improving performance across every channel.