Auware was designed to give agencies the insights they need to measure campaign performance without pulling in unnecessary or sensitive customer data. We focus only on metrics that directly impact your ability to evaluate advertising effectiveness, optimize budgets, and report results to clients.
When a shopper visits an Auware landing page, we capture basic interaction data. This includes the fact that a visit occurred, the channel that referred it, and the audience segment tied to that landing page. These signals allow you to see how traffic is flowing into your campaigns and which channels are driving the most engagement.
For orders, Auware integrates with Shopify’s Orders API. Any order that originates from an Auware landing page is automatically tagged with “Auware” inside Shopify. We then record only high-level, non-personal details: the order date and the order total. This enables you to measure conversion rates, total revenue from Auware pages, and return on ad spend (ROAS). Importantly, we do not store customer names, email addresses, shipping details, or any other personally identifiable information.
By combining visit data with order data, Auware creates robust campaign reporting. You can see how many people clicked through from a given audience or channel, how many converted, what the average order value was, and what the total revenue impact looked like. These metrics are the foundation for understanding whether a campaign is profitable and where to focus future spend.
Our reporting also breaks performance down by audience and by channel. For example, you might see that “Budget Conscious Consumers” are converting well on Google Ads but underperforming on Facebook. Or that your “Home Chefs” audience is driving higher average order values than expected. This level of granularity gives agencies clear insight into which audiences and platforms are delivering the strongest ROI.
It is worth noting what we intentionally do not track. We do not collect browsing behavior across your entire store, we do not pull lifetime customer data, and we do not build individual customer profiles. Auware is not a personalization engine, and we believe in keeping our scope focused. By limiting data collection to what is essential for campaign measurement, we protect privacy, reduce complexity, and keep your store environment stable.
For agencies, the benefit is straightforward. You get the reporting you need - visits, conversions, order totals, revenue, and ROAS - broken down by audience and channel. You do not get the overhead of another system trying to act like a CRM or a data warehouse. That makes Auware fast, reliable, and focused on the metrics that matter most to digital advertising.
In short, Auware tracks visits, order totals, and order dates for each campaign, segmented by audience and channel. This provides robust performance reporting while ensuring that no sensitive customer data is ever collected or stored.