Yes, but the process is straightforward. Just like with Facebook, the key is to align each TikTok ad with a specific audience segment and its matching Auware landing page. Auware gives you clear instructions in your export file, and by following that structure you ensure that every audience sees creative designed for them and lands on a page that reinforces the same message. This alignment is what makes audience-aware advertising so powerful.
We recommend building separate ad groups for each audience rather than letting TikTok’s Automated Targeting handle distribution. Automated Targeting can be useful for broad prospecting, but it reduces control over who actually sees your ads. When the audience expands beyond what your landing page was written for, performance tends to drop. Manual audience targeting inside TikTok Ads Manager keeps everything consistent and ensures the shopper experience matches the ad promise.
This setup also makes reporting and optimization much cleaner. With one audience per ad group, tied directly to one Auware landing page, you can clearly see which combinations of creative and audience are driving the highest return. If you allow TikTok to decide where impressions go, it becomes much harder to isolate what is actually working. Agencies thrive on actionable data, and manual audience structures provide it.
Another benefit of this structure is that it makes creative testing more reliable. TikTok ads are heavily driven by short-form video performance, but video is only half the equation. When a viewer clicks, they need to land on a page that feels like a natural extension of what they just saw. By pairing each video ad with a targeted Auware landing page, you create a seamless experience that builds trust and moves shoppers toward conversion.
The good news is that TikTok’s ad platform is flexible enough to support this workflow without added complexity. Setting up audience-based ad groups takes only a few extra minutes, and the payoff is significantly higher performance. With Auware handling the landing pages and giving you clear export instructions, the process becomes fast and repeatable.
In short, the only special step for TikTok is to manually align each ad group with its own audience and Auware landing page. Doing so keeps your campaigns consistent, measurable, and optimized for conversion.