Yes, and it is simple. To get the most out of Auware, you should create individual ads for each audience segment and then manually target that audience inside Meta Ads Manager. When you export your audiences from Auware into an XLS, you will see clear instructions for how each one should be set up. By following that structure, every audience is paired with its own ad creative and its own Auware landing page, which ensures that messaging matches perfectly from click to conversion.
We recommend manual targeting rather than relying on Meta’s Advantage+ Audience feature. While Advantage+ is designed to broaden targeting automatically, it removes the control that agencies need to test performance across specific interest groups. With Advantage+, Meta may decide to expand into adjacent audiences that do not match your landing pages, creating a disconnect between ad promise and landing page experience. That mismatch can lower conversion rates and make it harder to measure the true effectiveness of your creative.
By contrast, manual targeting keeps your structure clean and measurable. Each audience has its own ad set, its own creative, and its own Auware landing page URL. This allows you to track performance on a segment-by-segment basis and clearly see where your best ROAS is coming from. For agencies, this level of control is essential when reporting to clients, optimizing budgets, and scaling what works. It also mirrors the way most top media buyers already operate, ensuring that Auware fits smoothly into your existing workflow.
This setup also provides the foundation for stronger creative testing. When every audience is tied to a unique landing page, you can identify not just which ad creative performs best, but which message-to-audience combination delivers the highest lift. That kind of insight is lost if Meta is blending audiences automatically through Advantage+.
The good news is that this process is straightforward. Auware handles the landing page generation and gives you the export file with targeting details. All you need to do is create ads according to that structure and let the system do the work.
In short, the only special step is to manually target each audience instead of using Advantage+. Doing so ensures clean reporting, higher relevance, and better conversion performance.